The European attitude toward sex is more laissez-faire. They view sex as a healthy and natural act, not some filthy deed done in the dark, or a huge secret you keep to yourself. And for anyone who has traveled to Europe can attest, sex is all around. Their explicit message is sex happens—so, why not have fun with it in advertising?
Porn parodies, a once cheap sub-genre of the adult movie market, are big business these days. Vivid and Hustler are now cranking out four to six of the movies a year and timing their releases to coincide with the mainstream films hit theaters. With budgets rivaling mainstream production houses, these porn parodies are filled with expensive special effects, real plots, actors that can (sometimes) act and quality costumes that even hard-core fans find authentic.