Lolli-pop is the latest conceptual still life project by famed Italian born photographer Massimo Gammacurta. His lollies are edible icons and sweet visual treats. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest among bloggers and fashionistas exploded. His book, Lolli-pops consists of world renowned brands and has been released into the world once again for consumption, but now in print.
Massimo Gammacurta lives in New York and has worked for publications and brands such as Details, Forbes, Nike, Lexus, Surface Magazine and Esquire UK. He has won many awards and participated in 2009 in the Sweet Fashion Exhibition in Cannes, France, The Master of Hasselblad Exhibition in Hong Kong, Copenhagen, New York and London, and the Instant Book Show in New York.